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PartyKeys · Culture Wall

视感科技 · PartyKeys

视觉引导感知,所见即所得Visual guidance — what you see is what you play

Music is for joining, not judging

我们做智能音乐硬件,用极致的产品交互设计,让"学音乐"从苦练几年,变成看见 → 上手 → 弹出来的本能反应。这面墙记录我们为什么出发、走过哪些路、坚持哪些信条。We build smart music hardware. With obsessive product and interaction design, we turn "learning music" from years of drilling into a reflex: see it → pick it up → play it. This wall records why we started, the road we've walked, and the beliefs we hold.

Our Mission

我们的使命Our Mission

视感任何业务、任何产品决策、任何 KPI,最终都要回到这一句上Every business line, product decision, and KPI ultimately traces back to this one sentence

让音乐和人的连接,更加紧密Bring music and people closer together.

🎵

通过极致的音乐产品交互设计,让一代小朋友变成会音乐、懂审美的音乐娃Through exceptional product design, raise a generation of kids who are musical and have taste

🤝

让一百万年轻人因为音乐而深刻连接彼此Help a million young people connect deeply through music

🏠

让一百万个家庭变成一百万个音乐家庭Turn a million families into a million musical families

"真正的未来的乐器,应该是乐器本身就能让你很快上手,配合非常符合直觉的交互体验,让学习简单到 —— 你觉得它就应该这么学。""The instrument of the future should let you get started fast on its own — paired with deeply intuitive interaction, so learning feels so simple that you think it was always meant to be this way."

Bohan · 视感创始人 · 原话Bohan · Founder of PartyKeys · in his own words
Milestones

核心大事记Key Milestones

带 ⚑ 待核对 标记的日期为占位,请补充准确时间Dates marked ⚑ TBC are placeholders — exact dates to be confirmed

起点Origin

初心 · 让学音乐回归本质The Beginning · Music learning, back to its essence

创始人 Bohan 看到传统学音乐"像健身房一样"——路上耗时间、前几节课花在坐姿和摸乐器上,耐心被耗完。视感由此诞生:用更符合直觉的交互,让乐器本身就能让人很快上手。Founder Bohan saw traditional music learning as "a gym membership" — time lost commuting, the first lessons spent on posture and just handling the instrument, patience burned through. PartyKeys was born from this: more intuitive interaction, so the instrument itself gets you playing fast.

品牌升级Rebrand

PopuMusic → PartyKeys 视感科技

品牌从 PopuMusic 升级为 PartyKeys(视感科技),确立"视觉引导感知,所见即所得"的产品哲学与"Music is for joining, not judging"的对外主张。The brand evolved from PopuMusic into PartyKeys, setting the product philosophy "visual guidance — what you see is what you play" and the outward promise "Music is for joining, not judging."

⚑ 待核对 · 更名年月⚑ TBC · rebrand date
产品线Product Lines

三条产品线成形Three product lines take shape

形成智能音乐 2 代套装(旗舰)、智能音乐键盘 PartyKeys、智能 LED 尤克里里三条产品线,共享同一底层逻辑——LED 灯光提示 + APP 蓝牙互动,让人"看着就会弹"。Three lines emerged — the Smart Music Gen-2 set (flagship), the PartyKeys smart keyboard, and the smart LED ukulele — all sharing one core logic: LED light cues + app/Bluetooth interaction, so you "play just by watching."

⚑ 待核对 · 各产品首发⚑ TBC · launch dates
出海Going Global

海外电商与独立站启动Overseas e-commerce & DTC site launch

开通 partykeys.com 独立站与亚马逊渠道,PartyKeys 键盘、PartyStudio、PopuPiano 等产品面向海外市场,配套免费快递、30 天退款、一年质保、终身支持。Launched the partykeys.com DTC site and Amazon channel, bringing PartyKeys keyboards, PartyStudio, PopuPiano and more to overseas markets — with free shipping, 30-day money-back, a one-year warranty, and lifetime support.

⚑ 待核对 · 独立站上线⚑ TBC · DTC launch
组织Organization

四城一体 · 四中心成型Four cities, four centers

形成北京(融资母公司)、杭州(产品研发)、常州、深圳(销售与交付)四地布局,由 Bohan 直接带产研、交付、国内电商、海外电商四个中心。A four-city footprint took shape — Beijing (parent / fundraising), Hangzhou (product & R&D), Changzhou and Shenzhen (sales & delivery) — with Bohan directly leading the R&D, delivery, domestic e-commerce, and overseas e-commerce centers.

⚑ 待核对 · 四城布局⚑ TBC · four-city layout
文化沉淀Culture

六条价值观 + 合伙人准则定稿Six values + partner principles finalized

Bohan 在内部信中亲笔提炼六条工作价值观与四条合伙人准则——不是抽象口号,是一次次解决问题、面对困难中沉淀出来的"决策法条"。In an internal letter, Bohan personally distilled six working values and four partner principles — not abstract slogans, but "decision-making laws" forged through solving problem after problem.

⚑ 待核对 · 内部信定稿⚑ TBC · internal letter
想补充事件(融资、获奖、关键发版、用户里程碑…)或填上准确日期?告诉我,直接加进这条时间轴。Want to add an event (funding, awards, key releases, user milestones…) or fill in exact dates? Just say so and it goes straight onto this timeline.
Our Values

六条价值观Our Six Values

来自 CEO 内部信 · 是关键时刻可以拿出来对一对、用一用的法条From the CEO's internal letter — principles to check yourself against when it matters

01

专业主义Professionalism

  • 热爱本职工作,做到极致Love your craft and take it to the limit
  • 在专精领域持续进步,永不满足Keep improving, never satisfied in your specialty
  • 靠专业能力赢得战友的尊重Earn your teammates' respect through skill
02

主动承担Ownership

  • 积极主动思考及行动,推进项目前进Think and act proactively to move work forward
  • 敢于承担,言必出、行必果Take responsibility — say it, then deliver
  • 不让事情掉地上——绝不说"那不是我的工作"Never drop the ball — never say "that's not my job"
03

超配态度Going the Extra Mile

  • 为任何 100 分目标,付出 150 分努力For any 100-point goal, give 150
  • 为任何 30 天目标,定 25 天的计划For any 30-day goal, plan for 25
  • "游刃有余"都来自长时间的用力过猛Effortless mastery comes from long stretches of overexertion
04

正能量沟通Positive Communication

  • 理解并设身处地,是成长第一步Empathy is the first step to growing up
  • 沟通不带负能量——有理也不行,负气场等同于狭隘Communicate without negativity — being right doesn't excuse a toxic vibe
  • 直面问题,跟对方一起解决问题,而不是证明自己对Face it head-on and solve the problem together, not prove who's right
05

尊重客观Respect the Facts

  • 凭数据发言,拿结果说话,对过程负责Speak with data, deliver results, own the process
  • 建立全局视角,不过分强调自己环节Keep the whole picture — don't over-weight your own slice
  • 敢于自我反思——不反思等于错了两次Reflect honestly — not reflecting means erring twice
06

心有热爱Heart & Passion

  • 爱自己——抓住每次学习机会Love yourself — seize every chance to learn
  • 爱视感——相遇都是莫大缘分Love PartyKeys — every meeting here is a rare bond
  • 爱变化——方向坚定,机会都藏在变化里Love change — stay the course; opportunity hides in change